To promote Mountain Dew’s berry-flavored Black Label drink, which is now sold in Outtakes, representatives from Motive: A Hybrid Agency, Mountain Dew’s marketing company, gave out free samples of the drink and provided entertainment outside of the Don Taft University Center from 11 a.m. to 2 p.m.
Motive representative Sean Maccuish said that his team has been touring the east coast for about two months and that they have visited between 30 and 40 schools. His “Dew Crew” is one of four teams that are traveling around the country to promote the drink.
“[The feedback] has all been pretty positive,” Maccuish said. “A lot of the schools are enjoying it so much that they’re already running out of stock. Mountain Dew is just trying to keep up with demand right now.”
Black Label is only available in select colleges and universities until it becomes available for retail in 2016.
Maccuish said Mountain Dew is doing a test market and that they chose college students because the company’s drink is known for being “young and hip.”
Maccuish said that the “Dew Crew” had a good reaction and that students’ responses were positive.
“It’s actually really good,” he said. “Even for people who don’t really like sodas, they really like the flavor of this.”
Marissa Carlson, sophomore exercise and sports science major, said that she didn’t know that there would be an event to promote the drink but that she’s happy she came across it, and she enjoyed trying the new flavor.
“I like this better [than other Mountain Dew drinks] because it has a fruitier flavor,” she said.
Samantha Rommel, senior sports management major, said, “It’s different. I don’t think I would have bought it without trying it first, so promoting it was good.”
The 16-ounce drink contains 210 calories, 85 milligrams of sodium, 54 grams of carbohydrates, 53 grams of sugar and 83 milligrams of caffeine.
For more information on the drink, visit pepsicobeveragefacts.com.
PHOTO PROVIDED BY L. COHEN.
