TagBarbie brand

It’s a Barbie world

Over the years, Barbie has proved to be one of the most popular toys in history, with more than 800 million dolls sold since her 1959 debut. Even in an age of iPods and Xbox 360s, Barbie dolls still continue to sell well. In 2011, Mattel’s total revenue increased nine percent, with a 17-percent increase in the sale of Barbie brand products.