Beginning in the spring of 2013, the H. Wayne Huizenga School of Business will offer a master’s of business administration in sports revenue generation.
This MBA program will give students the opportunity to learn in depth about sports revenue methods. The concentration classes will be offered on the main campus, while the core classes will be offered on both the main campus and at the Miramar location.
The core classes will be offered in different formats, including day, night and online. However, the sport concentration classes will only be offered as night classes beginning in the spring of 2013.
The master’s program will have two parts. The first is the 27 credits of core classes that are standard to all MBA programs such as business modeling and economic thinking. The second part of the program consists of 15 sport revenue concentration classes including advanced sales management concepts and sport sponsorship design and strategies.
According to Jeffrey Fountain, Ph.D., one of the faculty members who will administer the program, the master’s in sports revenue generation is a unique program.
Fountain said that, unlike other universities such as Florida Atlantic University where a master’s in sport management covers a broad overview of the industry, the program at NSU is specifically designed to focus on the revenue side of the business.
The faculty is also working on creating an advisory board consisting of representatives from professional organizations such as the Florida Panthers and the Miami Dolphins. The advisory board would help to ensure that the curriculum graduates students who can successfully enter the workforce.
Peter Finley Ph.D., another faculty member who is responsible for facilitating the program, said that job opportunities for graduates would include sponsorship, new product development, ticket management, merchandising and licensed goods management.
The faculty is also aiming for a small class size. Finley said that they expect to have classes of about 20 to 30 students, allowing for a more hands-on program.
Once the program begins next year, each course will be offered once a year. Even though the concentration classes are not offered until the spring semester, it is recommended that students begin to enroll now so that they may start their core classes first.
For additional information about the master’s program, visit the program’s website at http://www.huizenga.nova.edu/FutureStudents/Masters/MBA-in-sport-revenue.cfm.
