Apple customers left behind as updates ruin their iPhone experience

The functionality of the iPhone is changing yet again and Apple customers are struggling to adapt to the new features that are added to each iOS. It was almost two years ago that Apple added new features that have allowed iPhone consumers to personalize their phones.  

However, with each update, customers have asked which features they should learn and which they should just ignore. The newly introduced Apple Library has given users the option to declutter their home screens by storing their apps in one consolidated place. Now, new features such as interactive widgets are being introduced to iPhones this upcoming summer.  

In the WWDC22 conference set this June, Apple will introduce the iOS 16 system update of the iPhone that upgrades the functions and displays of some of users favorite widgets. These functional aspects will create opportunities to participate interactively and enhance the user experience.  

As each iOS update downloads onto our phones overnight, older generations find it hard to adjust to the new technology.  

Younger generations have proven to be some of the world’s largest consumers which means it is the best interest of tech companies like Apple to cater to this market. However, the inevitable reality of these advancements will eventually be that customers like Calix will no longer understand the product she once knew.  

Additionally, Apple consumers have begun to question whether the tech company will make it so those with older models of the iPhone cannot use their phones with the new system update. This development is very reminiscent of complaints customers have had when receiving previous updates on older versions of the iPhone. 

Unfortunately, Apple has not provided those with older iPhones with an alternative option other than purchasing a new phone that is compatible with its new updates. For some customers, their only option is to purchase a new iPhone or switch to a new phone altogether. As loyal customers to the company for decades, it is hard to see whether Apple is providing the same loyalty.  

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