TagAdvertising

2013 Leadership Conference open to students

NSU’s Office of Student Leadership and Civic Engagement is set to host the 2013 Winter Leadership Conference on Jan. 19, from 10 a.m. to 5 p.m. in the Carl DeSantis Building. The event will consist of a series of workshop sessions on diversity, time management, effective advertising, team-building, and other topics to benefit student leaders.

Street advertising deserves its own corner

Driving down U.S. 1 is quite a test of your attention span. It is remarkably easy to get distracted, taking in all the visual stimulation that is hurtling past your vehicle at 30 mph. There are big tall buildings to look at, street signs to pay attention to, and traffic to worry about. But a new distracting sidewalk phenomenon has the streets of Hallandale Beach spinning in controversy.

KFC loses its market share and its dignity

KFC is starting to lose its grip on the college population. And I hope that their latest marketing strategy doesn’t tighten this grip. Why? Recently, the fast-food chain claimed that more than six out of ten 18 to 25 year olds couldn’t identify Colonel Sanders in the KFC logo. But instead of coming up with a creative advertisement strategy, KFC decided to take the low road.